he Magic Box is a new publishing company, which launched its first books in 2007. Our books are addressed to the youngest part of the reading public, potentially readers of all ages. Being in the middle between the Generation X and the Harry Potter Generation, we aim, through our publishing work, to capture the transition between the postmodern times and the new age, whose cultural symbols we aim to draw? the imaginary constitution of this magnificent young new century, whose dawn we are currently living, which we believe will strongly base on fairy tales and ancient myths, and moreover, new metaphysics and political culture. We consider high aesthetic and quality standards as a vital part of our books. We believe that mass production has damaged the book as product. We aim towards an aesthetic turn towards the pre-industrial art of book typing and producing. Finally, we strongly sense that a publishing house should represent the cultural basis of a new ideology. In our website, you will find information on our books. We hope that they will arouse your interest on our work, and that they will clarify our goals and persuade you for our ideology. On behalf of the publishers